California Consumer Privacy Policy
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PACIFIC DENTAL SERVICES® LLC
CALIFORNIA CONSUMER PRIVACY POLICY
THIS PRIVACY POLICY APPLIES TO OUR SITES, TRUSTED OFFICES, AND APPLICATIONS.
CCPA Privacy Policy for California Residents Last Updated and Effective On: August 14, 2023
This CCPA Privacy Policy for California Residents (“CCPA Privacy Policy” or “Policy”) supplements the information contained in Pacific Dental Services’ (“PDS,” “we,” “us,” or “our”) online privacy notice and applies solely to consumers who are residents of the State of California (“consumers” or “you”).
We have adopted this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”). The CCPA places specific requirements on businesses handling personal information of California residents. Terms in this CCPA Privacy Policy, including personal information, consumers, third party(ies), and service providers, are used in the same sense as defined in the CCPA. Under the CCPA, Pacific Dental Services must provide consumers with a notice, used at or before the point of personal information collection, outlining the categories of personal information collected, the purposes of collection, and consumers’ rights related to that information.
Notice at Collection
At or before the time your information is collected, you have the right to be informed about our practices, including the types of personal and sensitive personal information collected, reasons for collection and use, whether that information is sold or shared, and how long it is retained. Details are provided below.
What Is Personal Information?
The CCPA grants personal information rights to California residents. It defines personal information as information that “identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular” California consumer or household. Publicly available information, deidentified consumer information, or aggregate consumer information are excluded.
Categories of Personal Information We Collect About You
We collect or generate personal information about you in various ways depending on the products or services and our relationship with you. Examples include:
Your contact details such as email, home address, ZIP code, and phone number—collected when you enter contests or promotions.
Publicly posted information, such as comments or reviews on our site, as well as public requests or questions.
Demographic details like postcode, preferences, and interests.
Other data such as location, IP address, browser/device/hardware information, GPS data, and pages visited on our site, gathered from digital ads.
Communications with us via sites, phone, social media or other means, including content, channels used, and potentially indirect personal data collected through monitoring like call recordings and phone metadata.
Digital tracking data from cookies, web beacons, page tags, pixels, or similar tools deployed by us, our service providers, or third parties when interacting with our sites or ads.
Data from social media platform interactions, including copies of posts and account identifiers like usernames.
This information enables us to better understand your needs and provide appropriate dental office referrals. Once you choose a new dentist, we share your information with them.
Further detail on categories of personal information collected includes:
Personal Identifiers: Names, previous names, addresses, phone numbers, unique identifiers, and signatures.
Device and Online Identifiers: IP addresses, email, account usernames, mobile numbers, social media profiles, device identifiers, serial numbers, and related data.
Demographic Information: Birth dates and household income.
Internet, Application, and Network Activity: Messages you send us, website clickstreams, cookie data, and similar tracking.
Location Data: Mobile device identifiers, IP or Wi-Fi-derived location.
Sensory Data: Audio recordings such as your voice during calls to our contact center.
While providing personal information is voluntary, some services or site features may be unavailable if you do not provide the requested data.
Purposes for Collecting or Using Your Personal Information
Your information is used for various business purposes, including:
Maintaining internal records for reporting and analysis.
Delivering relevant content, offers, programs, and managing contest participation.
Responding to inquiries or requests submitted via social channels.
Improving sites, products, services, and marketing effectiveness.
Protecting the company, patients, assets, and site security.
Keeping communication regarding requested products or services.
Occasionally contacting you for market research through email, phone, or mail.
Sharing information with third-party service providers for marketing or promotions.
Targeting ads based on previous online activities.
Retaining customer info indefinitely while sharing with select providers and supported dentists.
Supporting internal operations, risk management, and legal compliance.
Fulfilling contractual and policy obligations.
Notifying you of changes to sites, products, or policies.
Performing analytics on site and product usage including responses to emails and ads viewed.
Fighting fraud and enhancing online service security.
Managing institutional risk and business evaluation and improvement.
Authenticating identity for scheduling and financial processes.
Conducting quality control and training.
All collected information is disclosed and used as allowed or required by law. We also comply with rules set by Google AdWords: https://support.google.com/adwordspolicy/answer/143465.
Additional uses of your personal information include any disclosed at collection time or allowed under law. We may use aggregate or anonymous data for permissible business operations.
Categories of Personal Information Shared with Third Parties for Operational Purposes
We share the following categories for operational needs: personal identifiers; device and online identifiers; demographic data; internet, app, and network activity; location data; and sensory (audio) data.
Sources of Personal Information Collected
Information provided automatically when signing up for contests, promotions, or registering on our sites.
Tracking technologies such as cookies and tags.
Information from partners like Smile Generation Financial, My Smile Dental Plan™, and trusted dental offices based on data you voluntarily provide them, including social media data like name, username, email, gender, and profile picture. Shared content via web tools may include info about your friends or family.
Data you provide to contracted third parties including social media, digital banner ads, and other advertising partners.
Sharing Your Personal Information
We share personal information as follows:
With third-party service providers like Google to display our ads across the internet.
Note that third parties may use cookies, web beacons, and similar technology to collect or receive data from our website for measurement and targeted advertising.
Additionally, Facebook may also deploy cookies, web beacons, and similar technologies for these purposes.
Selling of Your Personal Information
California law requires disclosing certain personal information disclosures that involve valuable consideration, classifying them as “sales” even without monetary exchange.
If PDS “sells” your personal information as defined by the CCPA, you have the right to opt-out of such sales at any time. For details, please see the “Do Not Sell or Share My Personal Information” section below.
Retention Period for Your Personal Information
We retain personal information based on its nature, collection purpose, and our legal and ethical responsibilities.
Generally, information is kept only as long as needed for these purposes. Factors in retention decisions include the amount, nature, sensitivity of information, risks from unauthorized use/disclosure, ability to fulfill purposes by other means, and applicable laws.
Your Rights Concerning Your Personal Information
Under the CCPA, without discrimination, you can request disclosure of collected personal information, purposes of disclosure, request deletion, correct inaccuracies, and opt out of sales or sharing, subject to exceptions.
Right to Know
You have the right to ask us what categories of personal information we collect, use, or sell, and for what purposes. You may request access to specific personal information collected from you.
Right to Delete
You can request deletion of your personal information, subject to limited exceptions like retaining archived records per law.
Right to Correct
You may ask for correction of inaccurate personal information considering its nature and usage purposes.
To exercise these rights, submit a CCPA request form or call 888-508-2033.
Right to Opt-Out of Sale or Sharing of Your Personal Information
You can opt out of “sale” or “sharing” of personal information with third parties not acting as service providers (per CCPA/CPRA definitions). Use the “Do Not Sell/Share My Information” link found at the footer of the webpage where your information is collected to exercise this right.
Right to Limit Use and Disclosure of Sensitive Personal Information
You may request limitations on our use and disclosure of “sensitive personal information” as defined by the CCPA. However, since we only process such information as permitted by the CCPA and do not use it to infer characteristics about you, we do not offer further limitation options.
Verification of Identity for Your CCPA Requests
To confirm your identity, we may collect:
Name
Date of Birth
Email
Telephone Number
Address
Verification will be done by matching provided information to existing records, or by using third-party identity verification services. If identity cannot be verified, we cannot process requests or disclose personal information.
Note: Having an account with us is not required to make a verifiable request.
Contact, Questions, or Complaints
We value your privacy and encourage you to reach out with any concerns or questions about your privacy or our handling of your Personal Information.